As FIS partner, the Swiss food group Emmi is one of the biggest sponsors of the Alpine Ski World Cup and partner to Swiss Ski.
WWP activated their involvement in 2010 using a strong key visual and creative communication solutions.
By these means, Emmi is distinguishable from the competition and the market positioning celebrates "Swissness".
The cooperation with Emmi has since been expanded into other sectors so that WWP also supports Emmi with know-how for events and promotions.
SPONSORSHIP ACTIVATION ALPINE SKIING
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Sponsorship Activation Alpine Skiing
WWP created the complete sponsorship image from a blank sheet of paper, focusing on two key elements: The "Milksplash" is a refreshing visual element which makes the company logo more attractive, whereby the "Emmi cow bell" attracts attention both visually and acoustically - at ski races as well as alongside a cycle race.
On-site activation ideas such as the cow-bell fan team, cow-bell sampling stand or the Emmi chalet, provide additional reinforcement of the brand image.
On-site activation ideas such as the cow-bell fan team, cow-bell sampling stand or the Emmi chalet, provide additional reinforcement of the brand image.
GALLERY
Gallery
VIDEO
Sponsorship Activation Alpine Skiing Video
PR-HIGHLIGHT "WSC FONDUE CHAT"
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PR Highlight "WSC Fondue Chat"
During the FIS World Ski Championship 2011 in Garmisch-Partenkirchen, Emmi organised a meeting of the giants, namely the three star skiers Didier Cuche, Aksel Lund Svindal and Bode Miller, at a fondue chat in the Swiss ski house.
WWP organised this international PR event from its inception to the press release.
WWP organised this international PR event from its inception to the press release.
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Gallery
PROMOTIONS
OPENING OF THE KALTBACH CAVERNS
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Opening of the Kaltbach Caverns
In October 2010 the extended Kaltbach caverns in Switzerland were ceremonially opened together with the visitor centre following a two year construction period.
WWP successfully introduced the idea to hold the complete event in the passages of the Kaltbach cavern.
The challenging implementation included an elaborately staged blasting operation, logistically sophisticated cavern viewing and a cooking demonstration by celebrity cook Anton Mosimann.
WWP successfully introduced the idea to hold the complete event in the passages of the Kaltbach cavern.
The challenging implementation included an elaborately staged blasting operation, logistically sophisticated cavern viewing and a cooking demonstration by celebrity cook Anton Mosimann.
GALLERY
Gallery
VIDEO
Kaltbach Event Video
CAFFÈ LATTE
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Caffè Latte Lounge - Zürich Fashion Days
Inspired by the involvement of Caffè Latte at the Zürich Fashion Days, WWP Creative was commissioned for the development of a premium lounge in the VIP facilities.
The brand-related, simple and elegant look transpired to be a real magnet for visitors. The show barkeeper was kept fully occupied...
The brand-related, simple and elegant look transpired to be a real magnet for visitors. The show barkeeper was kept fully occupied...
