WWP is also acting on in the premier class of motorsport - in Formula 1!

WWP has secured its place as a key player in Formula 1 as official marketing partner for the budding young Italian team Scuderia Toro Rosso, as well as marketing partner for Red Bull Racing, and consolidated its status in motorsport as a "full service agency".

Core responsibilities for the young and dynamic Scuderia Torro Rosso team are strategic marketing consultancy and acquisition of sponsors and partners with whom there is the possibility of establishing long-term and lasting relationships.

In addition, WWP is developing and implementing creative sponsorship activation concepts and takes care of providing all-round service and consultancy for sponsors and partners.

As marketing partner for Red Bull Racing, WWP is supporting the currently most successful F1 team behind the drivers Sebastian Vettel and Mark Webber in the field of sponsorship acquisition.

As a result of the unusual situation that WWP is working closely together with two F1 teams, WWP and its customers have the privileged opportunity to use resources from the world of Red Bull Racing or exclusively utilize resultant synergies.

In 2006 Red Bull, motorcycle manufacturer KTM and the MotoGP organisation Dorna, initiated the MotoGP Rookies Cup.

This is where the world's best up and coming motorcycle riders are to further develop their talent. The talent pool concept is working - and how it's working! After five years of the cup, 25 percent of the 125cc world championship riders are erstwhile "rookies".

WWP is responsible for overall coordination of the Red Bull Rookies Cup.

The responsibilities include organisation of the races, (logistics, hotels, ticketing, race control, riders) as well as the particularly important tests and selection events for identifying new riding talents.

Following several years of no motorsport activity, engines have been howling again in Austrian Spielberg since 2011 May 15th. The re-opening of the Red Bull Ring was a gigantic spectacle for motorsport fans.

Red Bull owner Dietrich Mateschitz personally invested in the restoration and construction of the racing circuit, as well as revitalization of the region.

WWP supported Red Bull's opening of the Red Bull Ring in Spielberg through handling selected sectors of the event organisation.


Link zu Projekt Spielberg