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Strong brands stick together. They belong together. As SEAT and the UEFA Europe League.

Since 2009 the Spanish Car manufacturer from the Volkswagen Group seizes the football challenge to increase the awareness of its brand. And what would be better than a sports challenge in which 48 teams get motivated by 4 million fans in the stadiums and 1.300 million viewers on TV?

WWP takes the part of the implementation of the consequent activation concept in this cooperation.

It includes the attractive action as e.g. the Football Freestyler Show “Road to the Final” as well as the implementation of the sponsors’ rights in and around the stadiums

To be able to fulfill these challenging tasks in all European SEAT import countries WWP coordinates all actions, which should bring the brand SEAT with the Slogan “Enjoy the Game” closer to the countless football fans.

WWP, as exclusive sponsoring partner, has been the main Sponsoring Agency in the years 2009 until 2012 – and further has been included in all Marketing and Communication activations of SEAT.

SEAT, UEFA, WWP – A network in which a minimalistic use of letters has a maximum of know-how, trust and impact.

FLEXIBLE CREATIVITY

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Flexible Creativity

The factor flexibility stands in the center of the WWP activities for SEAT. That means: the individual games are used for individual activations because they stand for country specific platforms for the respective Importers. Special adapted programs that consider regional characteristics in and around the stadiums are part of the WWP duty as well as the optimization of the branding rights and the all-around hospitality concept and exclusive action for special guests.

A perfect example for the customized WWP work was the roadshow “Road to the Final” in 2009, where 4 vehicles of the SEAT Collection traveled six weeks through ten countries with professional Football Freestylers to create the desire for the brand and the game.

SEAT IS IN THE FINAL

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SEAT is in the FINAL

Whichever team will make it to the final of the UEFA European League- one finalist is already certain- SEAT.

A unique activation program from WWP takes care that the presence of the brand increases in the surrounding of the game.

In addition to the clever product placements in the whole venue there is the exclusive hospitality Program for the up to 800 honored guests of SEAT. Conclusion: the Spanish car brand wins the final in any case and independent to the result of the game.
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