Even in the tough world of business there are long-lasting friendships. Such as that between WWP and VELTINS.
The companies have already been working together for 14 years. Strategic and conceptual consultancy, contractual negotiations as well as the ensuing tasks of coordination, activation and implementation of the partner rights, are the tasks carried out by WWP for the third-largest brewery in Germany.
WWP is the consulting agent responsible for optimum utilization of involvement from Formula 1, the German Touring Car Championships, and MotoGP, to the current premium partnership with Porsche AG as a brand partnership.
Best proof of a successful long-term cooperative relationship: Last year, WWP was allowed to leave the classic sponsorship sector and take responsibility for the market launch of the new "Bayao" product.
PORSCHE PREMIUM PARTNERSHIP
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Porsche Premium Partnership
The partnership with Porsche AG, which provides VELTINS with all the advantages of an excellent sales and marketing instrument, exists since 2008.
In addition to the extensive team involvement in Porsche Mobil 1 Supercup, VELTINS presents itself as hospitality and series partner in the German Porsche Carrera Cup.
Furthermore as official partner of the Porsche Sports Cup, VELTINS supports the Porsche Club events in Germany and neighbouring countries with its extensive product portfolio.
In addition to the extensive team involvement in Porsche Mobil 1 Supercup, VELTINS presents itself as hospitality and series partner in the German Porsche Carrera Cup.
Furthermore as official partner of the Porsche Sports Cup, VELTINS supports the Porsche Club events in Germany and neighbouring countries with its extensive product portfolio.
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Bayão – MARKET LAUNCH OF AN INNOVATION
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Bayão – Market Launch of a Product Innovation
Since the beginning of 2011, the brewery of C. & A. VELTINS is the exclusively licensed sales partner for the product innovation "Bayão“.
The fact that the refreshing caipirinha ready-mixed drink is bringing Brazilian zest for life to Germany is due in no small measure to the temperamental brand slogan "Feel Brazil" developed by
The fact that the refreshing caipirinha ready-mixed drink is bringing Brazilian zest for life to Germany is due in no small measure to the temperamental brand slogan "Feel Brazil" developed by
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EVENT- AND HOSPITALITY-SERVICES
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Event- and Hospitality-Services
The Porsche Mobil Super Cup which is held on the periphery of Formula 1 and the German Porsche Carrera Cup on the periphery of the German Touring Car Championship are used for exclusive VIP hospitality.
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PORSCHE SUPERCUP MEETS VELTINS
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Porsche Supercup Meets Veltins
WWP and VELTINS provided a special highlight for the VELTINS employees at the site of the traditional brewery: The Porsche Mobil 1 Super Cup Team transformed the main area of the factory site into a paddock and provided all employees the opportunity to experience the VELTINS Super Cup team up close: In addition to the presentation of the racing machines and autograph signing by the drivers Jan Seyffarth and Norbert Siedler, VELTINS employees were offered the chance to drive a couple of rounds in the Porsche - albeit in the passenger seat...
