ABB Formula E, a new challenge!

How we lead ABB through one of the biggest motorsports sponsorships of the decade.


Starting with the 2018/2019 season, WWP becomes lead agency of ABB for their Formula E title sponsorship. Our supportive and strategic consultancy shall lead ABB to achieve set sponsorship objectives.


WWP will create and will implement a wide range of innovative sponsorship activations within the ABB Formula E Championship around the globe and shall bring the partnership to life.


By consulting ABB and creating a wide range of activation events such as hospitality programs within the bounds of ABB Formula E, WWP shall support ABB’s business development.


WWP will develop fan, Formula E community and employee engagement programs on and off-site and will help to spread ABB Formula E content via digital channels


Lets hope for great results to come.

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