FUTURE IS AN ATTITUDE.

How Audi, as the exclusive automotive partner of FC Bayern München, is making its brand identity tangible – and how we are supporting Audi in this venture.

FUTURE IS AN ATTITUDE.

As the lead agency, the WWP Group has been designing and managing the national and international football sponsorship commitments for Audi since 2020.

Our Task

Football and the Audi brand have a great deal in common, with both brimming with dynamism, passion and style, along with a true love for perfection. As a partner of top international clubs including Real Madrid, Tottenham Hotspur and FC Bayern München, Audi is looking to further expand its strategic partnerships in the areas of mobility and electrification. As the lead agency, we provide systematic support in the fields of ideation, concept design, strategic consulting and implementation on-site.

Football sponsorship as an integral component of the brand strategy

The future begins today: that is Audi’s attitude, brought to expression in the brand campaign tag line “Future is an attitude” – and that was also the jumping-off point for an entirely new approach to vitalising the partnership, with the ultimate aim of making the brand values tangible in sports sponsorship while integrating them into the brand strategy.

The results

WWP is at the beginning of a lively and innovative partnership with the Audi sports marketing team for football. The goal of the collaboration is to radically rethink sports sponsorship in football. The raw power of the spirit the two teams share is demonstrated in successful projects such as the Digital Summer Tour, the Culture Drive, the digital implementation of the Matchday Presenter with the world premiere of the exclusive e-tron triple designs and the implementation of the e-tron GT campaign, which were all jointly conceived and implemented.

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Audi verlängert Premium Partnerschaft mit den Hahnenkamm-Rennen in Kitzbühel bis 2026

Audi verlängert die erfolgreiche Partnerschaft mit den Hahnenkamm-Rennen in Kitzbühel bis 2026. Weirather Wenzel & Partner (WWP-Group), der Kitzbüheler Ski Club (K.S.C.) und Audi blicken bereits auf eine mehr als 20 Jahre andauernde, erfolgreiche Zusammenarbeit zurück.
January 21, 2023

The Culture Drive Audi x FCB

Eine zeitgemäße Neukonzeption des Sponsoringklassikers „Fahrzeugübergabe“.
November 16, 2020

AUDI Digital Summer Tour

Eine echte Weltpremiere feierten Audi und der FC Bayern mit der ersten Audi Digital Summer Tour. Mit Unterstützung von WWP wurde das digitale Erlebnis vom 25. Juli bis zum 2. August 2020 zum vollen Erfolg für alle Beteiligten.
August 03, 2020

WWP-Group wird Leadagentur von Audi für den Bereich Fußball

Sustainable Mobility steht im Fokus der Sponsoring Aktivierungen
January 20, 2020

Creating the Super Bowl of Alpine Skiing.

How the Hahnenkamm Races became the premium standard in winter sports. And how we prepared it for a post-linear-tv-era.

See case details
Creating the Super Bowl of Alpine Skiing.

Setting the Pace for Porsche.

How we supported a historical comeback of legendary motorsport brand Porsche, creating an outstanding success story.

See case details
Setting the Pace for Porsche.

Vorsprung durch Vorsprung.

How Audi keeps driving sport sponsoring true to its brand message. And how we support them in this process.

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Vorsprung durch Vorsprung.

Wu never walk alone.

How global money transfer giant Western Union and partner Liverpool FC redefine sponsoring in the digital age.

See case details
Wu never walk alone.

ABB Formula E, a new challenge!

How we lead ABB through one of the biggest motorsports sponsorships of the decade.

See case details
ABB Formula E, a new challenge!

FC Bayern - BEHIND THE LEGEND

How we developed and implemented the launch campaign for the “FC BAYERN – BEHIND THE LEGEND” documentary series for Amazon Prime Video.

See case details
FC Bayern - BEHIND THE LEGEND

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