GREAT RACES.
The golden rule in motorsports states that a driver is only as good as the team behind him.
Setting the Pace for Porsche.
How we supported a historical comeback of legendary motorsport brand Porsche, creating an outstanding success story.
OUR JOB.
In 2014, Porsche decided to write motorsport history once again and worked on a comeback to top-level motorsport after 16 years of absence. After setting up the Porsche LMP1 Team to challenge the pecking order at races like 24 hours of Le Mans and in the World Endurance Championship, WWP was chosen as the exclusive sports marketing agency for all activities surrounding the Team.
ONE TEAM. ONE MISSION.
When the Porsche LMP1 Team embarked on the mission to compete in the FIA World Endurance Championship and win the legendary 24h of Le Mans race, it soon turned into a success story. Winning the World Championship for drivers and manufacturers, as well as 24h of Le Mans for three consecutive years, proved Porsche was determined to set the pace - not only on the racetrack, but also in Business Relations activities. WWP was tasked with partner acquisition and organisation of the Porsche Team Experience, which brought partners and customers even closer to the motorsport team. Also, WWP developed and implemented an innovative sponsorship activation, hospitality concept and set up business relations.
GREAT PARTNERS.
Assisted by WWP, major partners like DMG MORI, Vodafone, Chopard, Schaeffler, Trilux & Veltins joined the partnership line-up of the Porsche LMP1 Team.
THE RESULTS.
Despite on-going success both on the track and in business, Porsche changed its motorsport strategy in July 2017, and announced that the company will move into Formula E by the end of 2019. Speaking volumes about the Partnership with Porsche, WWP once again was appointed to clear the path for the Porsche Motorsport Formula E Team in similar terms on its new mission.
Creating the Super Bowl of Alpine Skiing.
How the Hahnenkamm Races became the premium standard in winter sports. And how we prepared it for a post-linear-tv-era.
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Vorsprung durch Vorsprung.
How Audi keeps driving sport sponsoring true to its brand message. And how we support them in this process.
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Wu never walk alone.
How global money transfer giant Western Union and partner Liverpool FC redefine sponsoring in the digital age.
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ABB Formula E, a new challenge!
How we lead ABB through one of the biggest motorsports sponsorships of the decade.
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FUTURE IS AN ATTITUDE.
How Audi, as the exclusive automotive partner of FC Bayern München, is making its brand identity tangible – and how we are supporting Audi in this venture.
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FC Bayern - BEHIND THE LEGEND
How we developed and implemented the launch campaign for the “FC BAYERN – BEHIND THE LEGEND” documentary series for Amazon Prime Video.
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