Vorsprung durch Vorsprung.

How Audi keeps driving sport sponsoring true to its brand message. And how we support them in this process.


Over the past couple of years, AUDI AG has become a synonym for winter sports. Owing to an extensive rights portfolio, the company supports and sponsors the FIS Alpine World Cup, Cross Country World Cup and Ski jumping World Cup. But how to turn these assets into aces when it comes to brand communication?


For several years, WWP has been the lead agency for the development of the Audi Winter Destination Strategy, which brings Audi markets and partners such as resorts, hotels and destinations together. Due to its longstanding experience in the winter sports field, WWP also manages relations between FIS representatives like Race Directors and Organisation Committees, and supports Audi markets when it comes to the activation of local events.


No matter whether it’s the Hahnenkamm Races in Kitzbühel or the Nordic World Championship in Lathi – WWP ensures that any kind of winter sport is closely related to Audi.


Hospitality? Advertising material? Groundbreaking concepts? New ideas for activation? WWP acts as a one-stop-shop for almost any measure supporting Audi`s winter sport activities.


And the partnership doesn’t stop there, as the evaluation of the marketing measures also is part of the package.


Since the start of the partnership, AUDI AG has continually strengthened its presence in winter sports, boosting brand awareness and generating a following among winter sport fans. Events like the Freeride World Tour and digital marketing measures introduced the brand and its products to a younger audience.

Creating the Super Bowl of Alpine Skiing.

How the Hahnenkamm Races became the premium standard in winter sports. And how we prepared it for a post-linear-tv-era.

See case details

Changing the Game of Drones.

How the Drone Champions League combines E-Sport, virtual reality and live team sport experience to excite the masses. Join the flying revolution.

See case details

Setting the pace for Porsche.

How we supported a historical comeback of legendary motorsport brand Porsche, creating an outstanding success story. 

See case details

Making bwin a winner.

How bwin went from ‚zero to hero‘ – from a start-up to global market leader and top ten football sponsor in only five years.

See case details

WU never walk alone.

How global money transfer giant Western Union and partner Liverpool FC redefine sponsoring in the digital age.

See case details

ABB Formula E, a new challenge!

How we lead ABB through one of the biggest motorsports sponsorships of the decade.

See case details

Cookie Settings

Listed here are all the cookies used for our marketing purposes.
Google Analytics (cn_AnalyticsActive)
Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.