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How Audi keeps driving sport sponsoring true to its brand message. And how we support them in this process.


Over the past couple of years, AUDI AG has become a synonym for winter sports. Owing to an extensive rights portfolio, the company supports and sponsors the FIS Alpine World Cup, Cross Country World Cup and Ski jumping World Cup. But how to turn these assets into aces when it comes to brand communication?


For several years, WWP has been the lead agency for the development of the Audi Winter Destination Strategy, which brings Audi markets and partners such as resorts, hotels and destinations together. Due to its longstanding experience in the winter sports field, WWP also manages relations between FIS representatives like Race Directors and Organisation Committees, and supports Audi markets when it comes to the activation of local events.


No matter whether it’s the Hahnenkamm Races in Kitzbühel or the Nordic World Championship in Lathi – WWP ensures that any kind of winter sport is closely related to Audi.


Hospitality? Advertising material? Groundbreaking concepts? New ideas for activation? WWP acts as a one-stop-shop for almost any measure supporting Audi`s winter sport activities.


And the partnership doesn’t stop there, as the evaluation of the marketing measures also is part of the package.


Since the start of the partnership, AUDI AG has continually strengthened its presence in winter sports, boosting brand awareness and generating a following among winter sport fans. Events like the Freeride World Tour and digital marketing measures introduced the brand and its products to a younger audience.

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